Northwestern University, Kellogg School of Business
NUvention Medical Innovation I
Medical Innovation is a two-quarter sequence focused on the creation of innovations for the health industry. Students, guided by faculty and physicians from Kellogg and the Northwestern law, medical and engineering schools work in teams to develop medical products. Students experience the entire innovation life cycle from ideation to prototyping, legal protection, market sizing and business plan development. At the end of the course, the teams present their business plans to a panel of venture capitalists with the goal of securing funding and possible formation of a start-up. Key deliverables in this class include: “elevator pitch” to request prototype/pilot funding, prototype development, provisional patent application, FDA 510/K application and business plan presentation to venture capitalists. Students must take both the fall and winter quarter courses, in sequence.
NUvention Medical Innovation II
Health Information Technology.
This course examines the current state of the Healthcare Information Technology industry. Industry competitive dynamics are explored in detail. Topics include Meaningful Use and the Recovery Act, the marketplace and technology, electronic records, patient portals, telecommunications, privacy/security and IT contracts. The course will include demonstrations of state-of-the-art healthcare IT and prominent industry figures will join us as guest speakers at each class session.
Medical Technologies in Developing Countries I
The Medical Technologies in Developing Countries course provides students the unique opportunity to inform the design and launch of medical technologies for developing countries by conducting in-country market research. The students’ findings will be shared with the developers of the medical technologies, including Northwestern University and several companies and philanthropists.
Prior market research trips have taken place in India, Kenya, Mozambique, Tanzania, Uganda, and Zambia, each with a focus on medical technologies such as HIV tests, tuberculosis tests, and mobile health technologies for pediatric health. The full course consists of two sub-courses, as well as two weeks of in-country field work.
Students will spend five weeks in the classroom learning the science of HIV/AIDS, tuberculosis, and other high-burden diseases; the background on medical technologies under development for these markets; the essentials for conducting medical product market research in these geographies; the basic economics, culture, and politics of the country of interest; and the fundamentals of the country’s healthcare system. Following this initial coursework, students will spend two weeks on the ground understanding how the medical technologies are perceived by the key stakeholders in the market, including: end-users at hospitals and clinics, government officials, and NGOs and distributors. After the field work, students will then return for five weeks in the classroom where they will learn to analyze their field work, synthesize key findings and provide recommendations to the developers of these medical technologies. Note: Admittance to this course is by application only.
Field Course = Yes. Credits = 0.5. Class Size = 24. Frequency = Winter.
Medical Technologies in Developing Countries II
Healthcare Strategy Lab
This is a new course that is still being developed.